Actionable Video
Don’t miss another opportunity to lead your customer, or potential customer through the sales process. Video is the best communication medium available, but without a direct action to take, its message isn’t converted.
Using a Website Video Center gives you the opportunity to include relevant, meaningful action-items that site directly next to the video player, giving users the option to follow a logical order of discovery. By using specifically designed landing pages, or forwarding users to product pages, the Website Video Center is a valuable piece of your site visitor’s buying process.
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Easy to Use
Easy to upload. Easy to name and describe. Easy to add videos to lists. Configure which buttons your user sees, based on which video they’re watching. Users love the organization, the simplicity, and love sharing videos through email and social networking. And just one code snippet to add to your web page.
You can customize and tailor the playlists of videos, and the buttons and banner that appear with the playlist, or with a specific video. With all this control, you might imagine it gets complicated. But we’ve taken out the confusing, frustrating code and replaced it with an easy-to-follow, logical menu system that lets you make these changes on-the-fly and publish back to your website simply.
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Update regularly with your own content
Because the Website Video Center is so easy to use, it removes the pain involved with keeping video on your website up-to-date. Have a new product demo? A presentation you filmed with your digital camera? Add it to your site while it’s current, then send everyone you know a link.
Consider the opportunities you will have when you’re confident in uploading and organizing your video content. Take an inexpensive video camera with you at customer visits, and get some testimonials to add to you site. Alternatively, you might create some brief product tours/walkarounds/demos to give your customers and potential customers an insight into your products, your service and your brand. The choice is yours, and the possibilities are only limited by your imagination.
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Great for Users
Your users will be thankful your videos are easy to find and navigate, they’ll be relieved they don’t need to go hunting for their next move, and if they see something they like, they can share it with all their friends – by email, or on Facebook, LinkedIn or any number of social networking sites.
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Measurable
No need to guess what your visitors are watching, as you get a full, self-serve reports that include viewership, which buttons generate the most clicks, your banners’ click throughs, plus see how many times you video is shared, bookmarked or emailed to a friend. And if you’d prefer, you can get all these stats reported directly into your existing Google Analytics account.
Get Your Website Video Center today, or Request a Demo